About Us

Who Is Tactical SEO?

Tactical SEO, LLC was started by Scott Shaff, but the better question is “Who is Scott Shaff?”.

Scott got his start taste of SEO in 2004 (ancient times in the Online Marketing world) when he decided to build an e-commerce site (online store) as a side gig/hobby while serving Active Duty in the United States Air Force. While building the site he stumbled upon the importance of SEO, but had no idea how to do it. After investing a ton of money and time learning the art of search engine optimization (or so he thought) and successfully ranking his e-commerce store online, business started rolling in.

Things went great until the site was penalized for multiple violations known as Black Hat SEO Tactics. So, he shut down the online store and re-focused his energy on increasing in a different kind of rank, the rank of Staff Sergeant with the USAF. After 6 years of honorable military service Scott left the military and took a management position at a private aircraft avionics company (Aircraft Aviation).

Then came the economic downturn of 2008, as business started to dwindle at the avionics company Scott noticed they did not have a website. The company’s owner allowed Scott to build them a website and rank it in the search engines. This time he was going to be sure to TRULY learn the art of SEO and do it safely! That he did, the website ranked at the top of all the search engines very quickly and 6 years later the site still ranks at the top and helped save the company by increasing its clientele through SEO.

In 2009 Scott left the company for a position in Saudi Arabia on a joint United States and Saudi Arabian military project. In 2010 Scott was offered a job in Denver, Colorado working on a Classified Military ISR (Intelligence, Surveillance, Reconnaissance) project that he spent the next 4 years managing in Afghanistan about 10 months a year.

This was great until he met his beautiful wife Morgen and found out in late spring of 2013 that Morgen was diagnosed with cancer and 2 weeks later (1 day before Scott went back to Afghanistan) found out Morgen was pregnant with their first child. Immediately Scott realized he could not be the father and husband he wanted to be if he was constantly 9000 miles away in a war zone.

Scott was still building websites and honing his SEO skills as a hobby up until that time, so he instantly knew he had to take this skill to create a full time business to both support his family and help grow other businesses. Thus the birth of Tactical SEO, LLC.

We pride ourselves in being a small local Denver business serving other Denver businesses. We offer what most others do not, and that is a personable face to face experience before working together, as business is nothing more and people working together to reach a mutual goal. If we are not a good fit, that is okay, we have a wonderful list of recommended contacts for a multitude of businesses.